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It's an essential part of B2B content marketing that helps entrepreneurs generate leads and qualify them for the next stage of the funnel. Gated content material consists of e-books, whitepapers, case studies/success stories, patrons guides, webinars, unique courses, and product demos. Here’s an instance of a touchdown web page that permits customers to download gated content material. This implies you’re free to use photographs, videos, and so on. so long as they add some worth. Being Constant - Your brand has a personality, and certain aspects which might be distinctive to it. By figuring out these personality traits and by bringing them out, it gets easier to connect with your audience.